Sugar Mama by Virgin Mobile USA

developed for Virgin Mobile USA

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Virgin Mobile USA was looking to launch a new service that could award free airtime minutes to it’s users when they watched online ads, responded to branded text messages or completed surveys. This service was called Sugar Mama and was handed to a third party company, Ultramercial, to bring it to life.

As Creative Director of Ultramercial at the time, I was given the task of leading designers and front-end developers in the process of designing and implementing the site. I also worked closely with the Product Director and back-end developer from conception to launch.

Sugar Mama officially launched May 2006, and as of the end of 2008, had about 900,000 registered users. We received hundreds of emails daily, from users requesting more ads to watch so they could earn more free airtime.

  • Client - Virgin Mobile USA
  • Date Completed - 2009
  • Skills/Tools Used - Team leadership, Photoshop, Illustrator, HTML, CSS