GNC asked us to create a Content Hub in order to showcase their articles about health, wellness, weight management, fitness and supplements.
I worked under the supervision of the Lead Designer and collaborated directly with a copywriter.
I created low-fidelity wireframes for desktop, tablet and smartphone that were approved after minor changes. I created a modular slot design that can accommodate 4, 5, 6 or more modules as they are created.
I made an initial selection of stock images for each one of the sections and the client later replaced a few of them with pre-approved images.
I worked with a copywriter to create the text blurbs for each section.
The visual design was based on a provided style guide per client request.